Kerrie's Blog: Keeping it Fresh with Loreena Yeo

Keeping it Fresh with Loreena Yeo

This week's KIF is brought to you by Loreena Yeo

How long have you been in business?                                      
I’ve been selling real estate since 2003. Began my journey part time and doing this full time in January 2007, started my own by July 2007. I probably waited 3 years too long to go full time.

What outfit do you own that makes you feel invincible?
I don’t know if I have a “style” but classy is what I like. I typically like to dress up, not necessarily for “fashion” or for others to see. It’s for “my own cause”. It’s my way of telling myself that “I’m showing up for success”.

What is the biggest fashion faux pas you've ever made?
My biggest fashion faux pas I’ve made is to show up in an Old Navy sweater and running shoes in the early part of my full-time career. The client probably didn’t think I was “old” enough or “serious” enough to handle her $700K transaction. Later that week, I saw her out shopping with an agent who was in a business suit and driving a Mercedes Benz SUV. I knew instantly what I had done wrong. I will never make that same mistake again.

What celebrity is your style doppelganger?
I admire Kate Middleton a lot. I think she’s world class. You don’t need to show any parts of your body and still be loved by the world.

Best Fashion Advice?
Best fashion advice? As long as you feel like a million dollars, you look fabulous and classy. Put on your “Success Armor” daily and more importantly, be YOU!

*Interested in being highlighted in the Keeping It Fresh series? Submit a photo and your answers to the bolded questions to

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Kerrie La Guardia
Community Manager


Comment balloon 25 commentsKerrie La Guardia • February 13 2013 02:04PM


Two great pieces of advice. Be you and dress for success.  I am sure Loreena gets taken plenty seriously now.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 7 years ago

Kerrie-I just came across this series and it is fun and wonderful.

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) about 7 years ago

I tell all my agents to DRESS for SUCCESS.  Glad you learned what happened.

I do enjoy these.  Gives us a look into the real person.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) about 7 years ago

I "dress for success" based on my market place. I suppose I SHOULD be wearing dress pants, but I wear sharp jeans, nice shirts and shoes. It it's cooler, I'll add a jacket, but in 90+ degree summers.....


As for Loreena....I think she would probably look shart in an Old Navy Sweatshirt....just sayin!

Posted by Thom Abbott, Midtown Atlanta GA Condos For Sale ( |770.713.1505 | Intown Atlanta GA Condo Living) about 7 years ago
Kerrie ....great series ...thanks and have a great night!
Posted by Rob Thomas, Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro (Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954) about 7 years ago

Kerrie you picked a great person to spotlight.  Loreena is a hardwordking agent and mom.  

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) about 7 years ago

I like to wear a power red blouse, black dress slacks and jacket...and fiery red pointed toe high heals...looks sharp. I get many compliments with that outfit.

Posted by Sussie Sutton, David Tracy Real Estate for Buyers & Sellers (David Tracy Real Estate) about 7 years ago

Love Ms. Loreena!  She is an inspriration and always quite fashionable :)!  

Posted by Brenda Mullen, Your San Antonio TX Real Estate Agent!! (RE/MAX Access) about 7 years ago


Loreena is at the top of her game. She's a natural pick for this series.


Posted by Richard Iarossi, Crofton MD Real Estate, Annapolis MD Real Estate (Coldwell Banker Residential Brokerage) about 7 years ago

Good to see Loreeena hasn't really lost even the smallest step! And Old Navy... no shame in that!


Love and light,


Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 7 years ago

Kerrie- I love reading about the AR members here!   And...Loreena is a very good pick. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 7 years ago


On this topic I must respectfully disagree.  While we are taught to always dress 1 level above our expected client, but I rather would just be me and they know I am real.  I don't change and they don't mind.  I am Tommy Bahama and proud of it. 

Posted by Florida Tolbert Team Keller Williams Advantage, Keller Williams Land Division Specialist (Keller Williams Advantage III Realty in Lake Nona) about 7 years ago

Kerrie....I love reading these features!!  Keep it up!

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - about 7 years ago

Loreena is certainly keeping it fresh Kerrie, great choice. I really like her inspiration and classy style.

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage Mobile - 916-765-5366) about 7 years ago

Kerrie - great person to highlight and


Dress For Success!

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) about 7 years ago

I had lost track of this series. I'm glad you've kept it up. It's a great way to get to know our colleagues.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) about 7 years ago

A year ago, I started wearing suits, or at least shirt w/tie, rather than just a polo shirt. SO FAR, no real difference in sales...

Posted by Travis "the SOLD man" Parker; Associate Broker, email: / cell: 334-494-7846 (iXL Real Estate-Wiregrasss\) about 7 years ago
I like to dress nicely, but not necessarily a suit. When meeting with clients, I like to wear something that says "I am here to do business." I will however, wear jeans when out previewing.
Posted by M. Lynn Delatte (Developers Realty) about 7 years ago

Thanks Kerrie,
These "keeping it Fresh" Posts are a BRILLIANT idea!

Posted by Debbie Cook, Silver Spring and Takoma Park Maryland Real Estate (Long & Foster Real Estate, Inc) about 7 years ago

What a cool idea Kerri!  We look forward to seeing more.

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) about 7 years ago

What we wear should fit the properties we work with. When selling land and rural properties even luxury homes on large acreage parcels of land you need to wear different clothing and shoes than showing city properties. I wear jeans and shoes that protect my feet when showing land since I am often walking thorough brush and tall grass. My clients dress the same way since they know what they will be dealing with. I never know if I will be walking out on the property looking for survey markers but I need to be prepared. I also take an ice chest with cold water and have some snacks with me in case anyone needs something.

The most amusing showing involved an older couple who took their daughter in law along. The young woman had just gotten her real estate license. She was wearing a short skirt and high heels and the clients were dressed in jeans and tennis shoes as I was. We were looking at a house on 36 acres with outbuildings and I watched the young woman tiptoe around the tumbleweeds. The couple said that they suggested she wear something else but her comment was " I will be meeting another Realtor and I want to look professional". She learned a lesson about rural property and wished she had dressed like everyone else before we finished that day.

When I was a broker in Scottsdale I wore suits and dressed differently and it worked for that market. What I wore there would not work well in southeast Arizona.

Jacqueline Drake CRS

Posted by Jacqueline Drake CRS, Southeast Arizona land, farms & horse properties (Jacqueline Drake Realty) about 7 years ago

fashion is important!!!  of course style is more important than fashion and admittedly, most men do not appreciate this distinction!!  One of my dearest friends, Larry is a succesfull agent in FL and he always wears unpressed floral shirts and his 80's poodle perm...seems to work!!

Posted by Paddy Deighan JD PhD, Paddy Deighan J.D. Ph.D ( about 7 years ago

Dear Kerrie,

Loreena of course looks like a model, so I do not think that Old Navy sweater was the problem, because she would probably look stunning in a paper bag. Maybe she was just too nice and the client preferred someone more aggressive.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) about 7 years ago


Great series idea.  I love Loreena's comment about ""Put on Your Success Armor" daily and more importantly be YOU. ""  Great advise.   

Posted by Sondra Meyer:, See It. Experience It. Live It. (Star View Real Estate ) about 7 years ago

Kerrie~ Being comfortable in "your own skin" seems to be a common message for this series.

Posted by Donna Foerster, Metro Denver Real Estate Assistant (HomeSmart Realty Group) about 7 years ago