Kerrie's Blog: The SEO Update Process

The SEO Update Process

Many times we'll have a release and let you know about all the changes/updates you'll see on the 'Rain.  We mention SEO updates as well.  It's hard to show you the SEO updates as they're not really forward facing.  

Our IT team does a fantastic job of staying ahead of the curve as well as quick thinking when Google throws a kink in our process.  Panda, Penguin, Hummingbird anyone?

Check out this short video on the SEO update process.  ActiveRain has a whole team of experts on the job as they monitor the analytics daily to keep AR ranking on top.  




Kerrie La Guardia
Community Manager


Comment balloon 62 commentsKerrie La Guardia • November 20 2013 03:39PM


Hi Kerrie, nice to see that you and the rest of the active rain brain trust are constantly working to improve our search results.  I enjoyed the video.

Posted by Scott Larson, Park City, Utah Real Estate News (BHHS/Utah Properties) over 5 years ago

Fun video explanation, Kerrie!

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 5 years ago


Excellent work by the entire AR team. We appreciate it more than you know. Have a great week. 

Posted by Alan Kirkpatrick, Alan in Austin (Austin Texas Homes) over 5 years ago
Kerrie, it's a good thing that Google Juice doesn't have a lot of empty calories! See you in a few days.
Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 5 years ago

Good video. Helpful, but fun to watch. Thanks for working hard on those Google SEO curveballs and keep up the good work.

Posted by Aaron Hofmann, aka Mr. Smyrna Vinings (Atlanta Communities) over 5 years ago

Kerrie,  it easy to get to the top of Google, thanks to Bob Stewart and the AR University, I am there, second only to rank behind one of the major, and head of all other for.  I feel like a star!

After hearing him last week, I learn there are even more ways to be specific.  

Posted by Barbara Hensley, Homes for Sale in Rockwall County, Texas (RE/MAX Properties) over 5 years ago

Kerrie- oh boy.. I love behind the scenes videos!  Thanks for keeping us up to date. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 5 years ago

Kerrie, Followed Bob's webinar advice on long tail and wrote a series of three posts last week about home searches with basements.  All are page 1, and include our Wordpress site, our main AR blog AND our AR Outside Blog.  The AR gurus must be doing something right :)

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 over 5 years ago

Thanks for update on SEO for AR blogs.

Maybe you should teach us how to make such lovely videos:) 


Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) over 5 years ago

Kerrie, I'm not sure I understood all of that, but it doesn't matter. I trust you to do your jobs!

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) over 5 years ago

Hi Kerrie, we appreciate everything the ActiveRain team does to keep us at the top!  Thank you!

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) over 5 years ago

Miss K~loved the video...excellently done....the "specialists" looked familiar...a little like The Village People...(will that get me in trouble??) Lovely voiceover, too!!

Thanks for keepin' us on TOP.

(Happy Thanksgiving to you and yours).....

Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) over 5 years ago

Nice job Kerrie! Best Google Juice I get online for most everything I do is thanks to Activerain! Keep up the great work and Let it Rain! Happy Thanksgiving to you and all Activerain Staff! Enjoy the Holiday!

Posted by Rene Fabre, Marketing in the Digital Age (First American Title) over 5 years ago

Nice video production and explanation.  I'd like to see more consumers interact here, for some really great interactions.  Trulia's Q&A are very low-brow (IMHO).  AR agents are top drawer.  More consumers, please!

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) over 5 years ago

Yes Kerrie Let It Rain!!!

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 5 years ago

I think I need to have some of that potion. Thanks for letting us know.

Posted by Jeff Fritzson: Frisco Real Estate Pro, Your Success is My Focus! (Jeff Fritzson Real Estate, Ebby Halliday Realtors) over 5 years ago

Awesome video Kerrie!  Well done!

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) over 5 years ago

Kerrie, thanks---and by the way---you have some SERIOUSLY under-acknowledged drawing skills!

Posted by Charles Buell, Seattle Home Inspector (Charles Buell Inspections Inc.) over 5 years ago

Sweet Angel Kerrie,  We all like being on top. We appreciate all that AR has done, is doing and continues to do to keep us all happy, smiling and on top with Google.  Great video too! 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) over 5 years ago


We are so pleased that you all do that, and you do a great job, and we truly appreciate it. A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 5 years ago

Great video thank you for sharing. and yes let is RAIN....

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) over 5 years ago

Thanks Kerrie...always hoping that the fruit of Googles nectar is captured by that AR hummingbird...

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 5 years ago

Kerrie, Great video and thanks for the extra SEO. Look forward to more updates.

Posted by Helen and Larry Prier- Re-Max Gateway - Residential Real Estate, Anacortes & surrounding Skagit & Island Counties (RE-MAX Gateway- Residential Real Estate Sales) over 5 years ago

I need an umbrella, goolashes, and hipwaders with all the RAIN around here.... keep it Rainin'

Posted by Susan Goulding, Northern CA - Tracy & Mountain House Real Estate (Crown Key Realty, Tracy & Mountain House Real Estate) over 5 years ago

Thank you Kerrie & the Team for this explanation and your dedication to making all members smiling and happy!

There's a lot of work and commitment in what you do and it shows!


Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) over 5 years ago

Cute cartoon. I was thinking that your video would have more meat in it, but then again it would probably just go over my head. keep up the good work!

Posted by Julie A. Black, CLHMS, CRS, GRI, Realtor, Broker (KAUAI DREAMS REALTY Kauai Real Property Specialist) over 5 years ago

Kerrie -- this is what makes Active Rain one of the top real estate portals.  Thanks for all that you and the AR team do to keep up on top of the search engines.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 5 years ago

Thanks to you all over there at AR that keep us all on the right track with all this SEO stuff.  Can get overwhelming and I certainly want to be out selling houses and not SEO'ing my time away.

Posted by Jay & Michelle Lieberman, Creating Calm in the Buying and Selling Chaos (Keller Williams World Class) over 5 years ago

You guys and gals at ActiveRain really ROCK! What a cool do you do that?

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 5 years ago

Once again...I am riding the short bus.  Right over my head on the SEO thing.  Glad you have folks who understand and can handle it.   Another reason to be at Active Rain!

Posted by Sherry Scales, Realtor, for Austin, TX and surrounding areas (Austin Texas Homes, LLC) over 5 years ago

To you and all the crew at AR, thank you for your efforts that benefit ME and everyone else.   I appreciate all your hard work.

Posted by DEANNA EARLY - - ( NMLS # 268590 ), Highest Ranked Mortgage Loan Originator Virginia (American National Bank & Trust) over 5 years ago

GREAT video, Kerrie!  I'm dying to know how you did that!  And, I LOVE the ending... LET IT RAIN!!!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 5 years ago

I know you guys are working hard behind the scenes with our best interests as a top priority. I know more good things are to come. Maybe soon?

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) over 5 years ago

Kerrie, why do you need to explain this in so much of detail? I would have believe the fairy story....or I DO believe it! 

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) over 5 years ago
Kerrie - Nice to hear your cheerful voice. Thank you for keeping up with Google for us.
Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 5 years ago

Very cool video Kerrie!  Well done!  We have no doubt that you guys and gals are always staying ahead of the curve when it comes to google and SEO.  

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) over 5 years ago

Awesome video, Kerrie!  We can always "hear" the smile on your face!  Great job!


Posted by Melissa Brown, Realtor - South Charlotte NC Homes for Sale (Helen Adams Realty) over 5 years ago

Being ignorant is not fun....Stay on us all and keep up the good work...

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 5 years ago

Thank you & the team for all your hard work.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) over 5 years ago

Kerrie,  everyone at Active Rain is appreciated.  Thanks for all you do behind the scenes!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) over 5 years ago

Thanks Kerrie.  Good to know that the SEO for my posts is not entirely dependant on my formatting and tags!

Posted by Marti Steele Kilby, CRS, Broker/Owner, San Diego, CA (Steele Group Realty) over 5 years ago

Cute video Kerrie, my posts have been attracting a lot of Google attention lately, thanks for all the help!

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) over 5 years ago

Great post Kerrie! You captured the intensive process involved with keeping ActiveRain on top of all the SEO changes! :) 

Posted by Brad McDaniel, Entrepreneur at heart! (Market Leader) over 5 years ago

Nice video and I appreciate what you are doing.  It is more than I can keep up with on my own.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 5 years ago

Love it! I've been taking the ActiveRain webinars, too, and those are extremely helpful.

Posted by John & Shannon Cox, THE COX TEAM (CALL REALTY) over 5 years ago

Thanks to AR for the SEO work and for the educational videos.  AR got me started blogging and I am continuing to learn more.

Posted by Jerry Lucas, Mobile Notary Colorado Springs, CO Notary Training (ABC Legal Docs LLC) over 5 years ago

Kerrie - Thank you to you and to the rest of the Active Rain staff for all of your hard work. It is most definitely appreciated!

Posted by Lisa Friedman, 29 Years of Real Estate Experience! (Great American Dream Realty) over 5 years ago

Kerrie - great post - we all need to pay more attention to all of this...

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) over 5 years ago

a lot of transparency going on ....   no video there ...

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) over 5 years ago

Kerrie, you guys are the best. I hope some of your superb leadership will rub off on Trulia. Have a wonderful Thanksgiving, a very Merry Christmas and a Happy, Healthy and Prosperous 2014!!

Posted by John DL Arendsen, Crest Backyard Homes "ADU" dealer & Contractor (CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS) over 5 years ago

Hi Kerrie, very cute and informative short video on how ActiveRain is constantly monitoring the SEO in Google.  Great job!

Posted by Karen Johnson, Realtor, ABR, "Bucks County PA Homes" (Addison Wolfe Real Estate ) over 5 years ago

All the best to you and yours this Thanksgiving!

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) over 5 years ago

Happy Thanksgiving Kerrie to you and your family!

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) over 5 years ago
Thanks Kerrie. Keep up the great work. Thanks active rain, we are loving what you do and loving what you provide for us.
Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) over 5 years ago



Great post, thanks for letting us know you guys are on it

Posted by Alex Popovic, Alex Popovic Designated Broker Commercial RE (Apex CRE) over 5 years ago

Love it Kerrie!  Thanks for sharing how AR keeps us on top!

BTW, would this be something we can share with others so that if they ask about AR, we can share this video? Thanks for all you do!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) over 5 years ago

Thank you so much for this awesome video!!! I love your excitement!! 

Posted by Brian Ostrovski, Broker / Owner (Platinum Estate Realty) over 5 years ago

Well Kerrie you already know that we think AR is the greatest thing since sliced bread and you just demonstrated why we feel that way.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) over 5 years ago

Good morning Kerrie! Sitting in my hotel room in Anchorage taking a quick look around AR changes... Love it! Really smart! It was great to see you Monday at the Meetup! Thanks for all you do! Have a great week.

Posted by Rene Fabre, Marketing in the Digital Age (First American Title) over 5 years ago

Kerrie funny video, question I have is where did you put the archived blogs which we could go back to or if readers wanted to see what our previous blogs posts are all about? Just wondering, Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 5 years ago

Endre - On your blog roll page, scroll all the way down and you'll see an orange "Archive" button.  Click that and you'll see the new look.

Posted by Kerrie La Guardia, Let it Rain! (ActiveRain, Community Manager) over 5 years ago

Kerrie thank you now I get it:) looks good, Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 5 years ago