Kerrie's Blog: Pinterest, it's Not Just for Recipes...

Pinterest, it's Not Just for Recipes...

I was shocked, yes shocked to see that our 2nd highest social referral platform behind Facebook was Pinterest.  Not Twitter but Pinterest!?!?

This should be a big eye-opener for us all.  You are doing an injustice to your posts and social sharing if you're excluding Pinterest from the mix.  Thousands upon thousands of people are finding your posts via Pinterest.

Do you know how easy it is to pin your blog posts?  Use the social sharing buttons at the top of your post or download the Pin It button.  Hashtags are a good idea to use too.  Rain gave us some good tips on how to do this effectively.

Don't have a Pinterest profile yet?  Start one today, create a few boards and start pinning away.   You can invite others to post on them as well; if you're part of a real estate team, this is a perfect option for you.  

Pinterest Board Ideas:

Homes for Sale
Staging Tips
Home Inspection 
Mortgage Advice
Homes under $500K
Home Tips
New Listings
Local News & Events
Curb Appeal Tips
Seller Tips
Buyer Tips
Local Amenities

If you're already doing this, leave a link to your Pinterest page in the comments so others can get inspired and follow you too.


Kerrie La Guardia
Community Manager


Comment balloon 57 commentsKerrie La Guardia • March 03 2015 03:36PM


Kerrie La Guardia ....great info ...I would not have thought this ....Thanks!

Have a great day!

Posted by Rob Thomas, Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro (Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954) over 5 years ago

Kerrie,  thanks for this information as I have never considered using Pinterest, but now after reading your post I will have to give it a serious look!

Posted by Bruce Walter (Keller Williams Realty Lafayette/West Lafayette, Indiana) over 5 years ago

Kerrie, Pinterest has brought us AT LEAST one buyer and completed sale directly from Pinterest.  There may be others that have looked at our community boards and used them to be led over to our WP searches.  We've gotten a decent number of followers for our Patio Home board.  And all this without putting a whole lot of effort into the site. 

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 over 5 years ago

Good evening Kerrie. I never thought of using Pinterest for home inspections.

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) over 5 years ago

Hi Kerrie - I know that's good advice and Pinterest has been somewhere on my to-do list for a long time. Maybe this year, once I finish rebuilding my website. Maybe.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) over 5 years ago

Kerrie it's been on my list too and I finally signed up and promptly did nothing as it's double time busy right now. I am looking forward to getting into it soon, I hope!

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) over 5 years ago

Yes,  I've found a few of my picts pinned from here/repinned (and have done some myself).  Pinterest does tend to generate a lot of referral traffic, but often the bounce rate is high and time on site low.  I do use it though.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 5 years ago

I just found this photo (from one of my posts) that has 1424 repins and 203 likes.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 5 years ago

Hello Kerrie,  I was amaze at this yesterday after I was talking to a marketing gal.  Very Interesting.

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) over 5 years ago

This one (from the same 2014 trend post) has 445 repins.  Both come up high on their searches.  I wish I had been the one to pin these.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 5 years ago

Kerrie good advice now I will need to redo some of my board names...change and consolidate them, Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 5 years ago

Hmmm...HMMMM!!!  I have NEVER considered Pinterest before for posting blog posts!  (I am putting this on my to-do list for this weekend!)  THANKS for the heads up!

Posted by John Helmick, Realtor Personal Growth/Success Coach (John Helmick Success & Ohio Property Inspection Services) over 5 years ago

It works like a charm, especially when real estate and "other interest" boards are co-mingled, yet so many RE pros are not using it as part of their online marketing plan. Here is mine: Warner Robins GA - Pinterest

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (Coldwell Banker Access Realty ~ 478.960.8055) over 5 years ago

I wouldn't have thought about Pinterest - of course, so far my only Pinterest searches have been for gluten free dishes.  :)

Posted by Glenn and Rebecca Hauer (Right Trac Financial Group, Inc.) over 5 years ago


 This is eye opening, I have bookmarked for referring to this! If you are not social media savy you will be lost these days!

Posted by Yolanda Cordova-Gilbert over 5 years ago

Kerrie, I've been pinning for a while, not sure I got  any business from it yet but good things take time.

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) over 5 years ago

Good evening Kerrie La Guardia ,  Thanks for the great ideas.  I may just check into it.

Posted by Larry Johnston, Broker,Friends & Neighbors Real Estate, Elkhart,IN (Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC) over 5 years ago

Kerrie - You are right, Pinterest is a very popular site, and we all need to be on it. Not surprised that Anita Clark is already using it. I need to get on board.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate over 5 years ago

I love Pinterest.  I have boards for Real Estate - Cooking - Gardening - Home Improvement Ideas - Travel - Photography!

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) over 5 years ago

Kerrie- I've vowed to get back into Pinterest this year!  I hopped on board when it came out but then haven't been as active.   Lynn Pineda has excellent Pinterest boards. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 5 years ago

I have fun with mine. I am going to be adding boards and like to think creatively. I post my properties on my boards, rentals, flips, etc.

Posted by Amy Lopez, Clarksville Property Solutions Founder (Clarksville Property Solutions LLC) over 5 years ago

I may need to find time to explore this idea further Kerrie La Guardia .

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage Mobile - 916-765-5366) over 5 years ago

I definitely need to get to work on this, Kerrie. My quarterly business planning overnight is less than a month away - I should explore and begin to use Pinterest, perhaps??

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 5 years ago

OK So this is the next thing I need to add into the mix eh?

Hmm Pinterest let me check this out

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) over 5 years ago

Good morning Kerrie. I don't use Pinterest, but others have said I should look at it, thank you for the encouragement.

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) over 5 years ago

Oh and here's a link to my profile on pinterest.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 5 years ago

Good morning Kerrie,

It is definitely working for me.

Make yourself a great day.

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) over 5 years ago

Kathy Streib thanks so much for mentioning me! :)  Yes, Pinterest traffic is incredible Kerrie La Guardia! There are so many possibilities for our boards in Real Estate and it seems that the longer you're active on Pinterest the more ideas that you can come up that we can use. It's very powerful.

Posted by Lynn Pineda, Real Estate Promises delivered in SE Florida (eXp Realty) over 5 years ago

I just set my board up a couple of weeks ago. It's in the early stages but I'm working on it.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 5 years ago

I agree, many of my pics get repined on pinterest, mostly by Natural Resource students and people maintaining travel and tourism boards.


Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) over 5 years ago

I get about 50 hits on my site from pinterest users each month now.  Last year it was about 15 so it's a growing in popularity site.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 5 years ago

What I learned

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 5 years ago

These are good suggestions. Every real estate professional should have a presence on Pinterest.

Posted by Roy Kelley (Realty Group Referrals) over 5 years ago

I've been posting lots of stuff to Pinterest relating to real estate. Thanks for the board suggestions.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) over 5 years ago

I am several social media sites that I can't pull myself together to sign on to Pinterest.....I have no Interest!!!

Posted by Sham Reddy CRS, CRS (H E R Realty, Dayton, OH) over 5 years ago

Thanks Ms. Kerrie I've looked into this before but I guess it's time to go check it out again.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) over 5 years ago

Good morning Kerrie La Guardia,

Great post! I've been using Pinterest for over a year now and created several your board suggestions!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) over 5 years ago

I just realized that past 30 days, I have 530 click throughs from Pinterest.

Posted by Women of Westchester Working Together, Women helping Women get ahead (Women of Westchester Working Together) over 5 years ago

My FaceBook page works great for me... Guess I need to take the time to figure out Pinterest.  Started a page, but found myself distracted witht he recipes and craft ideas so I had to get off the site

Posted by Macy Babb ... North Georgia Realtor, Realtor, SFR, HUD/REO Certified (Re/Max Around Atlanta Realtor - 404-234-6166) over 5 years ago

Kerrie ... If you follow the AR posts on Pinterest it would not be a shocker. If you use the link to the blog post route to hoist the images that tractor beam the surfer back to your beehive.

maine co op meeting supper photo

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 5 years ago

yes this is a huge  social media.  I heard this week-end at REMAX convention that YouTube was #2 behind Facebook.  Hmmm, I wonder.....

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) over 5 years ago

I too enjoy working with Pinterest as part of my overall social media platform. My new blog is in the works, but it will become a key supplier of "content" for my Pinterest page. Here is my page currently

Posted by Mike Belobradic, Your Trusted Advisor in Oakville Real Estate (Johnston & Daniel Oakville) over 5 years ago

Thanks to Kathy I did not miss your post this week...I can see why she included it!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) over 5 years ago

Excellent post, Kerrie La Guardia ... and excellent advice.  I just read a post stating the same facts just yesterday.  Add on top of this ... Pinterest is going to be expanding its ability to place advertisements .. even expanding on its abilities to market services and businesses.  The good news is ... it serves a great purpose and is fun too!

And btw's my Pinterest link:


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) over 5 years ago

Thanks for the reminder, Kerrie. I've gotten sloppy with my Pinterest posts.

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) over 5 years ago

Kerrie La Guardia - now that encourages me to get more involved with Pinterest!

So far, just created the account and never really 'used' it to help me in my business.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) over 5 years ago

It's not as easy as you describe.  If we use the Pinterest button on our blog posts, ActiveRain gets credit for the Pin,  not us individually.  Unless something has changed....I haven't pinned anything in a while.  I was having to use my Wordpress blog to Pin in order to get it labeled Sharon Tara.

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 5 years ago

Sharon Tara  , it's AR's platform yes as you are using it to blog but they're coming straight back to your post.  Your name, your links, your picture, your phone number...

Posted by Kerrie La Guardia, Let it Rain! (ActiveRain, Community Manager) over 5 years ago

Thanks. Great ideas here.

Posted by Lee Fruchter, Your Sherman Oaks CA Agent (Pinnacle Estate Properties Inc.) over 5 years ago

What a great reminder. There is always so much to learn that is just made fun on Active Rain. 

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge over 5 years ago

Kerrie - I have not used Pinterest very much.  I thought it was to post photos and that made it yet ANOTHER thing to have to do.  I will post my blogs and see what happens!

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 5 years ago

Thanks for this post, this is my project today and of course AR is where I get my information. :)

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) over 5 years ago

I have really started to use alot more pinterest over the last few months and it does make a big difference in the traffic volume I have been getting, great post!

Posted by Michael Anderson, Real Estate (Anderson Real Estate Investments, LLC) over 5 years ago

Hi Kerrie,   Great post,  thanks for the informaton.  Have a great day.

Posted by Larry Johnston, Broker,Friends & Neighbors Real Estate, Elkhart,IN (Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC) over 5 years ago

Just opened our pinterest account! We'll see where it takes us!

Posted by Christy Lynn over 4 years ago

Hi Kerrie,

I wonder if you are coming back? Everyone is missing you. Hope, all is well. 

Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) almost 4 years ago

Pinterest can definitely be used for Real Estate! I've actually had some leads from people looking to sell their house on there! Pretty cool stuff.

Posted by Caleb Luketic, We Buy Houses Fast in Tennessee! (Favor Home Solutions ) about 3 years ago